Step 1 of 5
This is your opportunity to tell us why you need reviews management and what the campaign should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
What’s the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What monthly budget have you allocated for this project? Be honest and we will tell you what we can and can't do.
$1K - $2K
$2K - $3K
$3K - $5K
$5K - $10K
What Are We Doing?
Give us your main reasons for needing reviews management.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
With this in mind, what are the top 5 business needs of your reviews campaign?
EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Is there anything about your current reviews profiles (Google, Yelp, Facebook) that serves the business well and if so, why?
Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your reviews profiles?
EG: research product information, get contact details, ask questions about services, pricing
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have reviews profiles? If so, list them here and let us know how we can make sure your reviews are better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other competitors in particular whose reviews profiles you like? Why?
What Does Success Look Like?
What was your revenue last month?
What would you like your monthly revenue to be?
If your target revenue is not being hit, why do you think that is?
What is your current reviews star rating & number of reviews you have?
What reviews star rating & number of reviews would you like to have?
How do you think your reviews profile is impacting your revenue?
If we were to be celebrating a successful reviews management strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
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